Google, Web Standards and SEO
I wrote a while ago on the MinuteDesigns blog about web standards and seo, where people constantly spam saying that web standards play no part in organic listing ranks.
Today I was asked about this again, so I dug out my old email from google, feel free to post comments.
Heres the email:
(Feel free to contact me for a forward of the original)
> Date: Thu, 17 Jan 2008 09:15:05 +0000
> From: [email protected]
> To: [email protected]
> Subject: Re: [#232902566] Adwords, Pagerank and Content
> Hello Adam,
> Thank you for your email. I understand that you want to know whether
> valid HTML and CSS help in better organic search and AdWords ad rankings.
> Please note that clean HTML codes and CSS help improve rankings because
> they make it easier for our crawlers to find information. Sites’ positions
> in our search results are determined based on a number of factors designed
> to provide end-users with helpful, accurate search results. These factors
> are explained in more detail at
> In general, webmasters can improve the rank of their sites by increasing
> the number of high-quality sites that link to their pages. To learn more
> about inclusion and ranking in the Google index, please visit our online
> Help Center at http://www.google.com/support/webmasters. Here, you’ll find
> answers to users’ most frequently asked questions.
> To know more about how you can improve your site’s ranking, please visit
> If you have additional questions about your site, we encourage you to
> check out Google’s webmaster tools. Our webmaster tools can provide you
> with comprehensive information about your site, including which search
> queries trigger your website listing in our search results, potential
> indexing problems, and errors our crawlers may have encountered trying to
> access your pages. Get started with Google’s webmaster tools at
> We welcome you to post any webmaster-related feedback or questions in our
> Webmaster Help Google Group at
> http://groups.google.com/group/Google_Webmaster_Help. Here you’ll find
> helpful conversations with both Googlers and experienced non-Googlers.
> If you have additional questions, please visit our Help Center at
> https://adwords.google.com/support to find answers to many frequently
> asked questions. Or, try our Learning Center at
> http://www.google.com/adwords/learningcenter/ for self-paced lessons that
> cover the scope of AdWords.
> We look forward to providing you with the most effective advertising
> The Google AdWords Team
> Want more info on AdWords? Check out the official AdWords Blog, “Inside
> AdWords,” at http://adwords.blogspot.com to get the latest news,
> information and tips.
> Original Message Follows:
> From: [email protected]
> Subject: Adwords, Pagerank and Content
> Date: Wed, 16 Jan 2008 03:14:43 -0800
> Hi there I was wondering if you could help me.
> I’ve read that Clean and Valid HTML and CSS in my website would make my
> website rank better within google? Is this true or not? And also would
> it help my Adwords too?
> Thanks Alot
> Adam King
> AdwordsReferral: 1
> HelpCenter: V2
> Language: en
> Name: Adam King
> login_email: xxxxxxxxxxxxxxxxxxxx
> profile_Name: xxxxxxxxxxxxxxxxxxxxx
> website: xxxxxxxxxxxxxxxxxxxx